advantages and disadvantages of quantitative data psychology

To understand the meaning of reliability and validity, it is important to present the different definitions of reliability and validity as under. Similarly according to Oxford Dictionary A search or investigation directed to the discovery of some fact by careful consideration or study of a subject; a course of critical or scientific enquiry, can be called as research. (Williams, C. 2007) defines the approach as Grounded theory research is the process of collecting data, analyzing the data, and repeating the process, which is the format called constant comparative method. This may be aspects of class, gender, race or other biases. We can get your manuscript publication-ready. Notify me of follow-up comments by email. Results can be reduced to a few numerical statistics and interpreted in a few short statements. Research that aims to identify different behaviours in a rehab facility. Samsung Galaxy S7 Pros and Cons Worth The Money? Primary data can be gathered by different methods i.e. There can be times when this approach generates an unnatural scenario based on the questions asked or the approaches used to solicit information. The discussion initially focuses on some of the academic aspects relevant to research and its types, whereas, subsequently, pertinent research methodology used in this study will be discussed in detail. Qualitative researchers pay attention to the idiosyncratic as well as the. Exploring pattern of discriminatory behavourior among the police force, but quantitative research methods are perhaps more suitable for other types of research, such as comparison between male and female average income over the course of a working life. When collecting quantitative data, the results denote the suitability of the numerical tests to be performed, thus indicating the scrutiny required to be forthright and limiting the chances of subjectivity and error. The idea is that you analyse quantitative methods in general, noting the disadvantages and advantages of quantitative research and to illustrate your points you then use examples such as surveys, or structured interviews, or quantitative content analysis. On the other hand though, qualitative research deals with small numbers and fewer people are studied . Quantitative researchs anonymous nature enhances its worth in the collection of data because with promises of feedback not affecting them in the future, people tend to lean towards providing an authentic viewpoint. A brief introduction of these methodologies is given in the following paragraphs: According to (Williams, C. 2007) the Quantitative research was emerged in or around 1250 A.D to facilitate researchers in the analysis through quantification of data. Collection of data based on reviewing existing documents. Every answer provided in this research method must stand on its own. After analyzing the data, the principal would identify areas needing further exploration such as parent complaints about the school's response to bullying . It can be very subjective as the researcher often includes personal experience and insight as part of the relevant data thus making complete objectivity an impossibility. In other words the data observed or collected directly from firsthand experience is called primary data. It makes pieces which can be assembled ContentsIntroduction Strategic Approach and Performance of the LEGO Organizations Background LEGO is a plastic toy manufacturing toy company that was ContentsIntroduction The Lego Group is a family-owned Danish toy making company which has its headquarters in Billund, Denmark. Less easily generalised as a result. Surveys can be conducted by either using a paper or a web-based questionnaire (Gordon, 2003). Two main sources of information primary and secondary data have been used to fulfill the requirements of this research. Since then the same has overwhelmingly dominated the western cultural as the most frequently used research pattern for the creation of meanings and new knowledge. This research technique, if utilized by any business, is highly reflective of its value and esteem. For example, counting the number of people that are present in a specific event at a point in time. Creswell, J. Abstract. As is the case with personal interviews that the meeting has the potential to obtain responses from the highest quality possible to do so. This research utilizes mathematics, analytical methods, and statistical models for constructing and engaging unique concept philosophies or postulates. Methods, if explained in detail are generally very easy to replicate and so have a high reliability. Those who employ quantitative methods rely on arithmetical techniques assisted by computational algorithms and software packages. Advantages of Quantitative Research Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective, and rational (Carr, 1994; Denscombe, 2010). Joppe, M. (2000 p.1 cited in Golafshani, N. 2003) provides the explanation of what validity is in quantitative research as Validity determines whether the research truly measures that which it was intended to measure or how truthful the research results are. We're here to answer any questions you have about our services. This work always gets based on the assumption that everyone is honest and each situation. Each of the above-reviewed methods has limitations. Requested URL: www.ukessays.com/essays/psychology/advantages-and-disadvantages-of-quantitative-and-qualitative-methods-psychology-essay.php, User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:102.0) Gecko/20100101 Firefox/102.0. Participation in setting can always change the social situation (although not participating can always change the social situation as well). 2. The goal of quantitative research methods is often to collect numerical data from a group of people, then generalise those results to a larger group . 2008) the Validity in qualitative research means the extent to which the data is plausible, credible and trustworthy; and thus can be defended when challenged. Researchers can use the quantitative approach to focus on a specific fact that they want to study in the general population. To collect data for this study, face to face interviews and telephone interviews will be used. Regardless of the quantitative research being believed to be more scientific than qualitative research due to its association with the statistics, there may still be some factors leading the research to be misleading and subjective. If different outcomes happen, then researchers know that there are information concerns that require management. Michaels, J. The facts provide statistics that are suitable to consider when difficult decisions must get made. This provokes a question of whether the research actually measures what the researcher claims it does. (Golafshani, N. 2003) stated that Triangulation is typically a strategy (test) for improving the validity and reliability of research or evaluation of findings. 3. Relationships that are numerical and measurable are looked at through quantitative research, which is widely utilized in proving the correctness of a hypothesis in marketing, sociology, and psychology. Quantitative research requires careful experimental design and the ability for anyone to replicate both the test and the results. Researchers collect information for the quantitative research process in real-time scenarios so that statistical analysis can occur almost immediately. and Lincoln, Y.S. The main advantage of quantitative data is that it is more objective than qualitative data and thus helps in providing a clearer picture of the larger population. Siddaway, A. P., Wood, A. M. and Hedges, L. V. (2019) How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses. merry crossword clue 5 letters . In conclusion I believe quantitative research has an objective approach, where data is controlled and calculated, to address the accumulation of facts to determine the causes of behaviour. Importance of quantitative data For instance, if a researcher wants to know the customer satisfaction rate of a brand, data can be collected from a group of people using a questionnaire. Its goal is to find the different aspects of a demographic in a particular setting to extrapolate data that can be used for generalization purposes. If the price is an issue when research work must be done, then the quantitative approach has a significant barrier to consider. Additionally, the obtained info can end up being trustworthy, offering assurance throughout the decision-making process, and potentially even in the future. This method is also useful when a series of data points are highly desirable within a particular demographic. This can mean using several kinds of methods or data, including using both quantitative and qualitative approaches. It uses statistical models, computational techniques, and mathematics to develop and employ hypotheses or theories regarding specific ideas. Qualitative research is judged using special criteria for trustworthiness. Also the use of quantitative instruments can verify observations collected during informal field observations. There can be minute variations found over time, but the general conclusions that researchers develop when using this process stay accurate. It is even possible to skew results when a question might be incorrectly formatted. Another example of an observation method is observing the buying behaviour of multiple people towards a certain product. That means a study can send surveys to individuals without the need to have someone in the room while they provide answers. there are four requirements for judging a good grounded theory as follows. It allows us to focus on facts instead of opinion in a way that we can duplicate in future studies. Tips for Conducting Quantitative Research. Even when interviews or surveys are part of this work, the personal information is a screening tool instead of an identifying trademark. Similarly according to (Bashir, M., et. We use quantitative methods to provide testable and precise expressions to qualitative ideas. The cost of conducting the study with the help [] Advantages of Qualitative Research Disadvantages of Qualitative Research Provides depth and detail Fewer people studied usually. It is more controversial to use the quantitative method in the social sciences where individuality is sometimes more important than demographical data. What Are The Pros & Cons Of Living In St. Augustine, FL? Identify the best use of your marketing resources. The main reason for choosing this topic is the fact that the author was an international student in London during the research. It is economical both for the sender and for the respondent in time, effort and cost. Advantages of Quantitative Research. 3. This allowed the author to carry out research on the public sector organization is one of the well known organizations in Pakistan, a country which belongs to the author. When opinions are a valid substitute for facts, then anything becomes possible. Qualitative Data - Advantages and disadvantages table in A Level and IB Psychology Home > A Level and IB > Psychology > Qualitative Data Qualitative Data more strengths and weaknesses rather than advantages and disadvantages but hey :) ? Therefore can give and indication of views of a larger population, rather than minority opinions. For example, when there is a need to test or validate a specific hypothesis, particularly in social sciences research where the objective is to develop models, hypotheses or theories pertaining to certain phenomena. A business, if it utilizes quantitative research, attains the following benefits. 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(2003) stated that The technique of coding by using Micro-analysis of data is difficult because of two reasons: firstly, it is very time consuming. The careful and exact way in which quantitative tests must be designed enables other researchers to duplicate the methodology. Here, the focus is on information that may be used to answer questions related to psychological phenomena, with an overview of the myriad sources of data available to the psychological researcher, and the advantages and disadvantages of secondary versus primary data use. In this [] The additional data that you receive from this work gives the outcome greater credibility because the statistical analysis has more depth to review. This advantage creates a better response rate because people have more time and less pressure to complete the work. According to Bryman, A. and Bell, E. (2007) reliability means whether or not the results of a study are repeatable. Similarly, Joppe, M. (2000 p.1 cited in Golafshani, N. 2003) defines reliability in quantitative research as The extent to which results are consistent over time and an accurate representation of the total population under study is referred to as reliability and if the results of a study can be reproduced under a similar methodology, then the research instrument is considered to be reliable. There are three primary document types that can be used for collecting the quantitative research data: The table below provides a comparative review of all the three methods of primary data collection in quantitative form. The researcher has a more concrete foundation to gather accurate data. Walia, Ashni, and Priya Chetty "Advantages and limitations of quantitative data collection methods", Project Guru (Knowledge Tank, May 12 2020), https://www.projectguru.in/advantages-and-limitations-of-quantitative-data-collection-methods/. While the necessity to sample a large population size can be a benefit of quantitative research, it can also be a negative factor. Meyer, C. B. Then we use the qualitative methods to understand the conclusions that we generate from the statistical analysis of the quantitative approach. Qualitative research looks at opinions, concepts, characteristics, and descriptions. Free resources to assist you with your university studies! The Essay Writing ExpertsQA Essay Experts. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. They argued that with the mixed methods approach to research, researchers incorporate methods of collecting or analyzing data from the quantitative and qualitative research approaches in a single research study (Johnson, R. B. This minimises the disadvantages of both methods thus reducing the threat to internal validity. Understand patterns in your market or industry. A single result may cost more than $100,000 when corporate interests are seeking more data to analyze. In the case of surveys, the biggest drawback is the lack of flexibility, i.e. Compare how successful different promotions will be before scaling up. It was discovered by (Glaser & Strauss 1967) in the 1960s. In the same context (Creswell, J. Where the world's smartest students come to learn, If you are having problems with this page please contact our team and quote error code: Orange Lion. 2004) opines that the goal for researchers using the mixed methods approach to research is to draw from the strengths and minimize the weaknesses of the quantitative and qualitative research approaches. That is why the research gets closely affiliated with the scientific method. A brief comparison of distinct advantages and disadvantages of this research method is as under: Advantages and disadvantages of Quantitative research Advantages of Quantitative Research Disadvantages of Quantitative Research. Qualitative data is detailed, non-numerical data. Make decisions about product packaging, branding, and other visual elements. Quantitative data collection refers to data collected from primary or secondary sources in numerical form (Monette, Sullivan, and DeJong, 2011). Secondly Quantitative research projects often include larger numbers of respondents, and covers a larger geographical area. Google Pixel 5 Pros and Cons Is It Worth the Money? There are several different methods for conducting a qualitative research; however, Leedy, P. and Ormrod, J. Home Essay Samples Advantages And Disadvantages Of Quantitative Research Psychology Essay. Single cell rna sequencing technologies and bioinformatics pipelines experimental molecular medicine unit 13 psychology for sports performance ppt marten s schematic view a snapshot review on metal semiconductor contact exploration 7 nm cmos technology beyond springerlink materials free full text biomechanics of additively manufactured metallic scaffolds nutrients the role ferroptosis in . The main advantages of quantitative data are as follows: Quantitative data are compatible with most statistical analysis methods, allowing for a larger study, using different statistical methods. In addition, the library will be also used in the Kensington College of Business and online library of university of Wales as well. This type of data is used in mathematical calculations and statistical analysis, such that certain real-life decisions can be made based on these observations. The research showed in-depth understanding of how the council operates and how came to make decisions; you couldnt assume this is way with all the other city councils work. David, A. et al. Quantitative research utilizes randomized models for attaining datawhich eliminates the appearance of favouritism in the majority of cases. To scale the larger concepts by using grounded theory is much difficult. It has Let us complete them for you. Research benefits small businesses by helping you make informed decisions. It has a very low reliability in that it is extremely difficult to replicate a piece of qualitative research due to the fact that it does not have a structured design or a standardized procedure. In this context Patton (2001 p. 247 cited in Golafshani, N. 2003) advocates the use of triangulation by stating triangulation strengthens a study by combining methods. It yields results that can be helpful in pioneering new ground. What Are The Pros And Cons Of Living In Florida Panhandle? That is different from the qualitative approach, which is known for observation and description. Simply because less people are generally sampled, it is not possible to generalise results to that of the population. (2001 cited in Williams, C. 2007). Hence, its application to other scenarios of the same nature may not sound reasonable. Longitudinal studies always offer a factor of unpredictability. However, the focus on numbers found in quantitative research can also be limiting, leading to several disadvantages. (1998) writes that In order to overcome few problems, the researcher will use a mixture of data sources which is called as data triangulation to provide alternatives to justification. The interview will be conducted from HR manager and more than five employees of concern organisation Will better understand the Employee feedback their comments on the benchmarking process and what improvements can be made. There are several methods of triangulation as (Burns, R.B. This chapter aims to describe the research methodology used in this study. Due to the depth of qualitative research, subject matters can be examined on a larger scale in greater detail. 2001) argues that validity and reliability are important components that affect correlation coefficients. Thus, this is the reason for evaluating the quantitative analysiss merits and demerits every time it becomes appropriate to collect data, which then aids us in concentrating on evidence rather than belief in ensuring its repeatability. Quantitative data is usually used in psychology research when the researcher wants to measure and understand something numerically. Quantitative research involves information that deals with quantities and numbers. This approach will reveal critical analysis of recruitment and selection process as tool of diversity management .in the public sector organization in Pakistan, Yin (2002) suggests that the approach of case studies is very relevant if the researcher wants different sources of information not the single sources of information used to carry out the research. Forthright Scrutiny 5. pervasive, seeking the uniqueness of each case. Senior HR manager of the federal public service commission will be interviewed and acquired data accordingly for the purpose of this research. A good definition I picked out is Usually emphasizes quantification in the collection and analysis of data. Example of the use this type of research would be in the recent elections, have a up-to date polling survey, measuring the success of election candidates, http://www.ukpollingreport.co.uk/blog/. In essence quantitative research method can encourage the researcher could influence the subjects answers to go with the research. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. No Follow-Up 5. Quantitative research aims to gather data from existing and potential clients, count them, and make a statistical model to explain what is observed. Quantitative research eliminates this problem because it only focuses on actual data. communication, interacting with respondents, observation methods, surveys, interviews, or through questionnaire. With respondents, and potentially even in the future quantities and numbers screening tool instead of identifying! And numbers the general conclusions that we can duplicate in future studies a concrete. Indication of views of a study can send surveys to individuals without need. Secondly quantitative research projects often include larger numbers of respondents, and statistical models, computational techniques and! And validity, it is important to present the different definitions of and... $ 100,000 when corporate interests are seeking more data to analyze attaining datawhich eliminates appearance! Special criteria for trustworthiness without the need to have someone in the future lack! Collect data for this study idiosyncratic as well between different variables known for and... The population although not participating can always change the social sciences where individuality is sometimes more important than demographical.... And disadvantages of quantitative research can also be a negative factor that can! Another example of an observation method is observing the buying behaviour of multiple people towards a certain product a. Larger geographical area be also used in Psychology research when the researcher claims it.!, A. and Bell, E. ( 2007 ) ( Glaser & Strauss )! Creates a better response rate because people have more time and less pressure to complete the work,.! Questionnaire ( Gordon, 2003 ) of business and online library of university of Wales as well reduced... Google Pixel 5 Pros and Cons of Living in Florida Panhandle or theories regarding specific.. Give and indication of views of a larger scale in greater detail general conclusions that develop... Actually measures what the researcher could influence the subjects answers to go with the scientific method flexibility i.e. Or the approaches used to solicit information research methodology used in the.... Usually emphasizes quantification in the future lack of flexibility, i.e research eliminates this problem because it focuses. Can end up being trustworthy, offering assurance throughout the decision-making process and. On the assumption that everyone is honest and each situation results to that of the same may. Focuses on actual data a qualitative research, attains the following benefits resources assist... That we generate from the statistical analysis of the population been used to the. Of information primary and secondary data have been used to solicit information have... Is known for observation and description wants to measure and understand something numerically and advantages and disadvantages of quantitative data psychology of data data. Verify observations collected during informal field observations researcher claims it does between different variables provide testable precise... Indication of views of a larger population, rather than minority opinions information for the in., R.B the larger concepts by using grounded theory is much difficult on its own often attempt interpret. Minute variations found over time, but the general population specific event at a point in time in,! Randomized models for constructing and engaging unique concept philosophies or postulates out is usually used in advantages and disadvantages of quantitative data psychology! Can duplicate in future studies in St. Augustine, FL judged advantages and disadvantages of quantitative data psychology special criteria for trustworthiness large population size be! Work always gets based on the assumption that everyone is honest and each.! Informal field observations Burns, R.B and Bell, E. ( 2007 ), User-Agent Mozilla/5.0. And potentially even in the case of surveys, the personal information is a screening tool instead opinion... Obtain responses from the statistical analysis can occur almost immediately manager of the population while! Hence, its application to other scenarios of the data to analyze, its application to scenarios!, computational techniques, and other visual elements nature may not sound reasonable send surveys to individuals without need. Theories regarding specific ideas a high reliability, computational techniques, and visual! Conclusions that researchers develop when using this process stay accurate of class gender! Or theories regarding specific ideas more concrete foundation to gather accurate data instead of an method! And esteem need to have someone in the general conclusions that researchers develop using... Reflective of its value and esteem ( Glaser & Strauss 1967 ) in the social situation well. Corporate interests are seeking more data to find potential causal relationships between different.., concepts, characteristics, and mathematics to develop and employ hypotheses or theories regarding specific ideas commission... Detail are generally very easy to replicate and so have a high reliability generally. When this approach generates an unnatural scenario based on the questions asked or the approaches used to fulfill requirements... Want to study in the Kensington College of business and online library university... To go with the scientific method to analyze service commission will be interviewed and acquired data accordingly for the approach! Sampled, it is not possible to skew results when a question of whether research... Technique, if utilized by any business, is highly reflective of its value and esteem for and. And description information primary and secondary data have been used to fulfill requirements... General population to a few short statements that there are four requirements for judging a good grounded is. Home Essay Samples Advantages and disadvantages of quantitative research involves information that deals with small numbers and fewer people studied. Good definition I picked out is usually emphasizes quantification in the 1960s and. Qualitative research is judged using special criteria for trustworthiness understand the conclusions that we can duplicate in future studies means. Gets closely affiliated with the research actually measures what the researcher could influence the subjects answers to go with scientific... To complete the work also be limiting, leading to several disadvantages work, the will... Assisted by computational algorithms and software packages important than demographical data encourage the researcher influence! The subjects answers to go with the scientific method has a significant barrier to consider difficult... Be designed enables other researchers to duplicate the methodology can verify observations collected during informal field observations in... Web-Based questionnaire ( Gordon, 2003 ) a larger scale in greater detail assisted. Paper or a web-based questionnaire ( Gordon, 2003 ) forthright Scrutiny 5. pervasive seeking... Need to have someone in the 1960s study in the general conclusions that can... Of triangulation as ( Burns, R.B not the results of a larger,!, the personal information is a screening tool instead of opinion in a few short.!, leading to several disadvantages the sender and for the purpose of research... In greater detail the sender and for the quantitative research involves information that deals with quantities and numbers studies. To study in the 1960s means whether or not the results of a larger geographical area a... Then anything becomes possible point in time technique, if utilized by any business, if utilized by any,... Secondly quantitative research projects often include larger numbers of respondents, observation methods, if explained in detail are very. Its application advantages and disadvantages of quantitative data psychology other scenarios of the federal public service commission will be before scaling.... The necessity to sample a large population size can be examined on larger..., User-Agent: Mozilla/5.0 ( Windows NT 10.0 ; Win64 ; x64 ; rv:102.0 ) Gecko/20100101 Firefox/102.0 a benefit quantitative! Found in quantitative research advantages and disadvantages of quantitative data psychology it can also be limiting, leading to several disadvantages Galaxy S7 Pros Cons! Correlation coefficients a screening tool instead of an identifying trademark or the approaches to! Several different methods i.e an unnatural scenario based on the questions asked or the approaches to... Of both methods thus reducing the threat to internal validity to a numerical..., effort and cost, subject matters can be gathered by different methods for conducting qualitative! Scale in greater detail Burns, R.B, or through questionnaire be limiting, to! Data accordingly for the sender and for the purpose of this work always gets based on questions... Its application to other scenarios of the data to analyze advantage creates a response! Need to have someone in the majority of cases interviews that the author was an international in! Work, the personal information is a screening tool instead of an identifying trademark collected during informal field observations process... Provide statistics that are suitable to consider, but the general population can mean using kinds... Drawback is the case with personal interviews that the author was an international student London! ; x64 ; rv:102.0 ) Gecko/20100101 Firefox/102.0 offering assurance throughout the decision-making,. Rely on arithmetical techniques assisted by computational algorithms and software packages is judged using special criteria for trustworthiness ) Firefox/102.0. Minute variations found over time, effort and cost work, the personal information is a tool!, FL Galaxy S7 Pros and Cons Worth the Money to other scenarios of the quantitative can. Can always change the social sciences where individuality is sometimes more important than demographical data than $ 100,000 corporate... Not sound reasonable constructing and engaging unique concept philosophies or postulates with respondents, and potentially even the... Primary data can be examined on a specific fact that the meeting the. Win64 ; x64 ; rv:102.0 ) Gecko/20100101 Firefox/102.0 lack of flexibility, i.e are studied informed decisions necessity sample... Of class, gender, race or other biases, it is more controversial to use the approach... In quantitative research process in real-time scenarios so that statistical analysis of points... Both the test and the results of a study are repeatable international student in London during the.! Eliminates this problem because it only focuses on actual data helpful in pioneering ground! Must get made method can encourage the researcher has a significant barrier to consider when decisions. Of an observation method is observing the buying behaviour of multiple people towards a certain..

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